Write attention-grabbing headlines

Getting visitors to your site is one thing, but having them stay there will depend on how much of an impact it has on the reader. It needs to tell them exactly who you are, what you’re about, and why they need your product or service in as few words as possible (less than ten words).

Use subheaders to add some depth

This is a chance for you to brag a little and highlight why your product is better than your competitors. What makes it special? Why do your customers need it? What are the motivating factors?

Create images and video

Making sure you have some impactful multimedia is vital. Nobody will get excited about your brand if your brand can’t be excited about itself, and good design is always a big part of landing page best practices.

Talk about benefits and solutions

Your customers have a problem that needs solving. They have come to you seeking a solution to that problem. Your conversion rates will soar by telling them how your product or service answers all their needs and explaining the benefits you’re offering. You can get as much as 80% on your conversion rates just by addressing your customers’ buying concerns.

Use CTAs (Call to action)

Inserting a CTA or ‘Call-to-action’ tells your customers exactly what to do and where to go, and it’s a crucial part of your landing page strategy. Be quick but persuasive and use different colors or font sizes to bring attention to them.

1- Set your goals

Having clearly defined goals for your landing page is crucial to ensuring that it looks and speaks in compelling ways to your lovely customers. What do you want your page to achieve?

• Do you want to rank for keywords with better SEO?
• Generate more leads or signups?
• Get more sales?
• Is your landing page for a sales team owner?

Whatever you hope to get out of your landing page, focus on that and ensure that all roads lead to that outcome. Be single-minded about what you say and pave the way with neon signs that tell your customers exactly what you’re offering and what they need to do to get it.

2- Design for the eyes

People tend to move their eyes in an F or Z direction when scanning website content, and being aware of this visual hierarchy is another critical component of how to create landing pages that get results.

– F-Pattern

Most commonly used for pages with a lot of text, the F-pattern starts with reading the headline, then back to the left, looking for the next subheading, and back to the left and down.

– Z-Pattern

If your landing page consists mainly of image-driven content, using the Z-pattern will give visitors a naturally appealing way to browse it and draw the eye exactly as the letter suggests.

One last thing about how to make a landing page that is easy on the eye, you’ll want to keep all the most important information ‘above the fold,’ which means it’s readable without the need to scroll down.

3- Write some great copy

Your landing page shouldn’t say more than it has to, and you need fewer words to make a bigger impact. Choose them wisely. Creating synergy between your images and your copy is key, and using bullet points and short sentences will make it easier to skim. Here’s what you’ll need:

• A short, engaging headline explaining the benefits of your product or service
• Description copy that adds another layer of motivation to convert on your offer
• Tell them about the benefits, not the features
• A CTA that is easy to read and easy to act on and focuses on one offer

Even if you’re creating a product landing page, it’s always better to get to the point as quickly as possible. Your customers want to know what’s in it for them, but they want it in a way that still paints a more detailed picture of what you’re selling. The best-converting landing pages often use copywriting services like ours to create compelling copy that converts.

4- Go from A to B

A/B testing is one of the best ways to determine what’s working and what’s not. Create two separate but similar versions of your landing page and test them to see which gets more conversions. When you’re designing a landing page, it’s also an excellent way to:

• Customize your CTA button, headline, background colors, etc.
• Check the number of leads generated, customers, and visitors
• Analyze your bounce rate to see why visitors are opting out
• See your click-through rate (CTR) on links and CTAs
• Monitor the amount of time people are spending on your page

It’s highly recommended that you check these things regularly to gain constant insights into the way people interact with your landing page and how to optimize it. A/B testing lets you stay on top of trends and ensure your landing page structure is primed for conversions.