Your Name
Company Name
Who is your ideal customer?
What core problem do you solve for ideal customers?
What are the 1–3 issues that bring this persona to your product?
What does an ideal client look like?
Why does someone NOT choose to use your product/service?
What behaviors do customers take before and after becoming a user?
Where are they in your product “funnel”?
What are the key benefits that your product or service offers to customers?
What are the key features that differentiate your product or service from competitors’ offerings?
What is the value that your product or service offers to customers?
How can you effectively communicate the value of your product or service to customers?
What is your estimated budget for marketing (USD)?
Are there expected discounts for the product or service you’re marketing?
What is your maximum cost to acquire a new customer?
How many new customers you can handle per month?
Why would a customer purchase your product or service over another company’s?
How do you ensure prompt follow-up on sales inquiries?
Can you describe the perfect customer experience throughout your organization?
What partnerships do you need to create in order to achieve your strategy?
How do you measure marketing investments?
What do you seek to validate?
What are your 1–3 goals with this product? Increase revenue? Drive awareness? Break into a new market?
Why are you creating this product or feature? How do you know it has product-market fit?
What is the Life-time value of your users?
Who are the top 5 competitors and how does it compare?
Positioning statement
What are the biggest challenges you face in marketing?
What advice do you have for businesses just starting out with marketing?
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