PROVEN 360 Marketing

How PROVEN SA Achieved a 10.68% Conversion Rate with Google Ads

Our recent case study highlights how PROVEN SA used Google Ads while promoting the company, reaching out to potential clients, and attained an awe-inspiring 10.68% rate of conversions. The targeted campaign with decent ad copies and optimally segmented audiences drove success beyond expectation.

PROVEN SA With Google Ads

Limited reach in niche markets despite industry leadership.

Lack of effective engagement with potential clients through current marketing channels.

Difficulty in driving cost-effective conversions while managing a tight budget.

There was a series of hurdles that PROVEN SA experienced with regards to its current marketing activities before the commencement of the Google Ads campaign. Although the company is a leading provider of corporate services, it faced limited brand visibility in its targeted niche markets, which were not delivering the desired results. The company also struggled with reaching potential clients in a more engaging and effective manner, as it lacked relevant messaging and impactful exposure. Furthermore, PROVEN SA was aiming to drive conversions in a cost-effective way, striving to optimize its budget while ensuring that every dollar spent generated valuable results.

Challenges Faced

How We Solved Their Problems

PROVEN SA registered for Google Ads service to deal with these challenges and committed $120 as its maximum daily advertising expenditure. The campaign aimed to achieve these objectives:

PROVEN SA With Google Ads

Targeted Keyword Strategy

Ads emphasized lucrative keywords that ensured the right audience could see them.

PROVEN SA With Google Ads

Engaging Ad Copy

Message strategies targeted prospective clients by demonstrating the investment value of PROVEN SA corporate services.

PROVEN SA With Google Ads

Audience Segmentation

Advanced targeting was used to identify and engage users with the highest likelihood of conversion activities.

PROVEN SA With Google Ads

Landing Page Optimization

Landing pages were designed to allow users to smoothly perform the desired actions.

The campaign was implemented within the budget, while strict monitoring and modifications were in place to ensure effectiveness.

The Results

The campaign demonstrated success beyond expectations, achieving notable results in all the target metrics:

The advertisement had a positive CTR of 5.23%, which made it apparent that it reached a responsive audience.

10.68% indicated success in the campaign’s ability to transform clicks into actions of value.

The total cost of $31,458.79 resulted in a 1,155.25 conversion, making the campaign cost-effective.

Beyond the Numbers

Improved Brand Visibility

There were more than 206,646 impressions which increased the reach and brand image of PROVEN SA.

Streamlined Client Engagement

Effective advertisement and relevant targeting led to significant engagement among prospective clients.

Enhanced Team Focus

The PROVEN SA team was able to concentrate on the development of client relations as consistent leads were coming in.

Before vs After

BEFORE

PROVEN SA had a new brand that hadn’t managed to attract a broad audience, and at times, people struggled with brand engagement.

AFTER

The stakeholders were happy because the campaign attracted new customers, led to steady conversions, and gave good returns on the advertising expenses incurred.

PROVEN SA With Google Ads

What They Said About the Campaign

“We approached an optimization of engagement with our audience through a Google advertisement campaign differently than before. The targeted strategies, focused messages, and good user experience helped us achieve targets and acquire more clients.”