Our recent case study highlights how PROVEN SA used Google Ads while promoting the company, reaching out to potential clients, and attained an awe-inspiring 10.68% rate of conversions. The targeted campaign with decent ad copies and optimally segmented audiences drove success beyond expectation.
Limited reach in niche markets despite industry leadership.
Lack of effective engagement with potential clients through current marketing channels.
Difficulty in driving cost-effective conversions while managing a tight budget.
There was a series of hurdles that PROVEN SA experienced with regards to its current marketing activities before the commencement of the Google Ads campaign. Although the company is a leading provider of corporate services, it faced limited brand visibility in its targeted niche markets, which were not delivering the desired results. The company also struggled with reaching potential clients in a more engaging and effective manner, as it lacked relevant messaging and impactful exposure. Furthermore, PROVEN SA was aiming to drive conversions in a cost-effective way, striving to optimize its budget while ensuring that every dollar spent generated valuable results.
PROVEN SA registered for Google Ads service to deal with these challenges and committed $120 as its maximum daily advertising expenditure. The campaign aimed to achieve these objectives:
Ads emphasized lucrative keywords that ensured the right audience could see them.
Message strategies targeted prospective clients by demonstrating the investment value of PROVEN SA corporate services.
Advanced targeting was used to identify and engage users with the highest likelihood of conversion activities.
Landing pages were designed to allow users to smoothly perform the desired actions.
The campaign demonstrated success beyond expectations, achieving notable results in all the target metrics:
The advertisement had a positive CTR of 5.23%, which made it apparent that it reached a responsive audience.
10.68% indicated success in the campaign’s ability to transform clicks into actions of value.
The total cost of $31,458.79 resulted in a 1,155.25 conversion, making the campaign cost-effective.
There were more than 206,646 impressions which increased the reach and brand image of PROVEN SA.
Effective advertisement and relevant targeting led to significant engagement among prospective clients.
The PROVEN SA team was able to concentrate on the development of client relations as consistent leads were coming in.
PROVEN SA had a new brand that hadn’t managed to attract a broad audience, and at times, people struggled with brand engagement.
The stakeholders were happy because the campaign attracted new customers, led to steady conversions, and gave good returns on the advertising expenses incurred.
“We approached an optimization of engagement with our audience through a Google advertisement campaign differently than before. The targeted strategies, focused messages, and good user experience helped us achieve targets and acquire more clients.”
Contact Proven 360 today and let our experts help you maximize your Business.
That’s right, your heard us! No strings attached. So drop us a line, share your ideas, and sit back while we make the magic happen.
Building No 7586, Moon Tower, 12th Floor, King Fahad Branch Road. Ar Rahmaniyah Area, Riyadh, Saudi Arabia.
+966 11 411 1127
Sunday to Thursday, From 9:00 to 17:00
Office 3601, JBC 1, Cluster G, JLT, Dubai
+971 44 508 208
+971 58 651 5497
Monday to Friday, from 9:00 to 17:00