PROVEN 360 Marketing

How We Got 160+ Leads for PROVEN Robotics Using Google Ads

Proven Robotics, a leader in innovative robotic solutions, wanted to enhance their online visibility, attract highly targeted audiences, and drive meaningful conversions. By implementing a performance marketing strategy via Google Ads, we collaborated with Proven Robotics to achieve these objectives and propel their digital success.

PROVEN Robotics Using Google Ads
Niche Audience Targeting

Identifying and reaching specific audiences within the competitive robotics industry.

Ad Spend Optimization

Balancing budget allocation with campaign performance.

Conversion Rate Improvement

Maximizing the number of website visitors who took desired actions.

Low Quality of Leads

Getting the right target audience to take desired actions to increase sales.

Proven Robotics encountered several challenges, which include:

Challenges Faced

How We Solved Their Problems

To address these challenges, we implemented a comprehensive Google Ads strategy that involved three consecutive campaigns. Below, we highlight two of them:

PROVEN Robotics Using Google Ads

Campaign 1 : Industry-based campaign

After careful market research, we identified the main industries that needed robotics solutions in the targeted GEO region. This campaign was perfectly tailored to target related industries and verticals that could benefit from robotics solutions.

Performance Metrics :

  • Conversions: 86
  • Clicks: 8,310
  • Impressions: 62,816
  • CTR: 13.23%
  • Conversion Rate: 1.03%
PROVEN Robotics Using Google Ads

Campaign 2 : Product-based campaign

This product-based campaign focused on increasing sales by targeting audiences interested in specific robotic solutions.

Performance Metrics :

  • Conversions: 49
  • Clicks: 1,104
  • Impressions: 7,621
  • CTR: 14.49%
  • Conversion Rate: 4.44%

Key Insights :

Despite limited search volume, this campaign achieved the highest CTR and conversion rate, displaying the value of targeted keywords.

What We Achieved

Through these campaigns, Proven Robotics experienced:

Expanded online presence and reached a wider audience.

Generated high-quality leads and fueled business growth.

Maximized ROI through efficient budget allocation.

Strengthened their brand presence within the robotics industry.

Before vs After

BEFORE

  • Limited online visibility
  • Difficulty reaching niche audiences
  • Low conversion rates   (Less than 2%)

AFTER

  • Increased website traffic by 200%
  • Higher brand awareness
  • Boosted conversion rates by 150%
  • Increased the number of qualified lead and total ROI
PROVEN Robotics Using Google Ads

Conclusion

By implementing a strategic Google Ads approach, Proven Robotics achieved remarkable results. Their improved digital presence not only attracted niche and highly personalized audiences but also converted interest into actionable leads. This campaign employs the potential of targeted performance marketing to drive success in highly specialized industries.

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