Launching your ideal website and the importance of web design

The old saying ‘you should never judge a book by its cover’ certainly holds some sway in many walks of life. Unfortunately, that’s not a sentiment that applies to your website. As much as any business would love to be judged purely on the quality of its products and services, the reality is that the people who visit your website want to be wooed, wowed, and able to navigate easily between the pages they want to see. But the importance of a good website goes far beyond simple aesthetics, and it has to feel as good as it looks and provide a platform to showcase your products and services in ways that appeal to your customer’s senses.

First impressions matter, and visitors to your site will make a snap decision on whether or not to stick around and, ultimately, whether they will take the leap to buy what you’re selling. Website designs services like ours can help you craft your visual language and create a scenic path with beautiful signposts telling your audience where to go and what to do in the ways they love best.

Some valuable web design insights

59% of users would rather browse a ‘beautiful and well-designed’ website (Adobe)
94% of first impressions are drawn from a website’s design (ResearchGate)
50% of people say your website’s design informs their opinion of your brand (PR Newswire)
39% of them are interested in color use more than any other element (PR Newswire)

How to launch a website that’s irresistible

Launching your own website is like setting sail for new worlds of opportunity, and it’s always an exciting time for any business when all its working parts come together and you create your online presence to form a welcoming party for all your new customers. But before you prepare for SEO dominance and gather more leads than you know what to do with, there are some things you’ll need to do first.

1- Get your perfect domain name

Before your website launch, you need to pick a domain name, which is actually more of an address than it is a name but equally important. Your domain name should say everything about who and what you are and be short, sweet, and on-brand. Bonus points if you can make it catchy and easy to remember too.

2- Find a CMS that works for you

A CMS or Content Management System is a crucial tool for your online success, so pick one that’s in your budget that matches your needs and coding experience if you have any. When you hire web designing services from PROVEN 360, you won’t have to worry about managing it yourself, and you can focus all your efforts on making your business a success.

3- Optimize your SEO

SEO, or Search Engine Optimization, is how you populate your pages with keywords and phrases that will drive traffic and engagement to your website. Getting new visitors to stop by is a crucial ingredient in sales growth, and good SEO means you’ll be front and center when customers search online. There are three main components:

On-page SEO: Title tags, headings, your content, meta descriptions, images

Off-page SEO: Internal links, backlinks, social media

Technical SEO: Page loading time, robots.txt files, crawling & indexing

4- Make sure your web design is on point

User experience is one of the pillars of website design best practices, and creating beautiful pages that are functional and easy to navigate is one of the most important things you can do. Get users’ attention with colorful sections, highlight your CTAs, and tell them who and what you are using the magic of design. They will flock to the places they need to be.

5- Choose an analytics software

As a business, it’s vital that you know everything you can about the people who visit your website, how they engage with it, and how well it’s performing. You’ll gain great insights into what type of content works and what doesn’t, and you can track how well your campaigns are doing on all fronts. Here are some of the metrics you should be keeping an eye on:

Your total number of visitors

Where they are coming from

How quickly they leave your pages (bounce rate)

How many pages did they read while they were there

How quickly (or slowly) your pages are loading

Your keyword rankings

What your conversion rate is for sales, subscribers, forms, etc.

6- Go mobile-friendly

Another key consideration for website best practices is ensuring your website is mobile-friendly. In fact, almost 60% of visitors to your website are likely to be using a phone or tablet. Mobile is a big deal, and it’s only getting bigger. Here are some things for you to keep in mind before launching your mobile version:

Test performance across different devices

Make sure it scrolls properly

Check that all images are loading

Check that it scrolls correctly

Ensure all buttons and menus are working

See how well it loads on different browsers

7- Make sure your site is secure

Security is something you should never take any shortcuts with, and if you want to be trusted, you need to get your affairs in order. It’s well known that Google plays favorites with websites with good security, and frankly, why wouldn’t they? Here are some ways to keep you and your customers’ data safe:

Consider an SSL certificate

Invest in some malware solutions for extra security

Backup your site regularly

Ready to launch your dream website and grow your business online?

Launching a visually appealing and user-friendly website is crucial for any business. With the help of a reliable web design service like ours, you can create a website that captures your brand’s essence and appeals to your customer’s senses. Whether you’re taking the first steps toward your launch or doing a tech site audit for your existing website, our team of experts is ready to get you more engagement, more leads, and, ultimately, more sales. Talk to us about how we can help you design a website that dazzles your customers and puts your business on the digital map.