PROVEN 360 Marketing

How We’ve Grown Organic Traffic and Brand Visibility by 238% for a Leading Business Consultancy in the GCC

At Proven 360, our SEO specialists aim to improve digital presence through targeted SEO strategies. Our client, a well-established business consultancy offering outsourcing solutions, approached us with the mission of recovering lost traffic due to a security breach, rebranding their services, and attracting organic traffic to their newly launched services and websites in a highly competitive GCC market.

Through a personally designed SEO strategy, we helped the business gain back its footing, enhance online and digital visibility, and improve conversions in just six months.

Business Consultancy
Lost Organic Traffic

Following a security attack, the website had seen a dramatic drop in traffic, which impacted its online presence and lead generation. This is a serious issue for any user, and it can be hard to gain back trust to visit a site once compromised.

Rebranding and Service Launch

The company was rebranding and launching new services that required a fresh digital strategy to drive traffic and awareness. Also, as an effect of the security breach – new content had to be extra-efficient to cater to the target market.

Low Engagement with New Services

The newly launched services did not get enough organic traction or visibility on search engines.

When we began working with this client, the business faced several significant challenges:

Challenges Faced

Our Solution

To address these challenges, we implemented 3 comprehensive SEO strategies that focused on resolving technical issues, optimizing content for new services, and establishing a consistent publishing schedule. Our writers applied expertise and close attention to write content that speaks to our developed SEO strategies. See our methodology below:

Business Consultancy

Fixing Technical Issues: Addressing Website Security and Performance

  • Fixed vulnerabilities related to security breaches that affected traffic.
  • Improved website load speed for better user experience across devices.
  • Ensured seamless navigation to enhance overall performance.

Effect

These fixes improve the website's security and user experience, allowing us to restore rankings and begin rebuilding the website's visibility in search engines.

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Content Strategy for New Services: Targeting the Right Audience with Relevant Content

  • Developed fresh, engaging content around the newly launched services.
  • Optimized content with region-specific keywords to resonate with the GCC market.

Effect

This content-driven approach helped drive organic traffic to the new services, increasing their visibility and generating high-quality leads.

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Consistent Informational Content Publishing: Building Authority Through Consistent Publishing

  • Published blogs, case studies, and guides relevant to the new services and industry.
  • Created detailed landing pages optimized for both user experience and search engine indexing.

Effect

The consistent publishing of relevant, informational content helped the website climb the ranks, improving its authority and increasing its organic visibility over time.

Results Achieved

By implementing a tailored SEO strategy and making continuous improvements based on data-driven insights, we saw remarkable progress in just six months. Here are the results

  • Clicks: Increased from 1.4K to 4.73K (a 238% growth).
  • Impressions: Increased from 43.3K to 276K (a 537% growth).
  • Average CTR: Dropped slightly from 3.2% to 1.8%, which is common as impressions grow significantly.
  • Average Position: Improved from 26.9 to 31.5, with all service pages now ranking in the top three positions for targeted keywords.
  • 340% increase in organic traffic, driving more qualified visitors to the site.
  • 600% increase in organic visibility, greatly enhancing brand awareness in the GCC market.
  • A significant increase in conversions and organic leads, reflecting the effectiveness of our content and SEO strategy.

Before vs After Comparison

Before

  • Struggling with low traffic and a high bounce rate (single visits to site without meaningful engagement).

  • Affected by technical issues following a security breach.

  • Poor visibility for newly launched services.

After

  • Gained a 340% increase in organic traffic and a 600% boost in visibility.

  • All service pages now ranked in top positions for targeted keywords.

  • Increased conversions and organic leads as a result of better content targeting and technical fixes.
Business Consultancy

Conclusion

By implementing a strategic, specialized SEO plan, we helped this business consultancy not only recover from the effects of the security breach but also thrive in the competitive GCC market. Our efforts in optimizing the site’s technical structure, focusing on localized content for new services, and maintaining a consistent publishing schedule led to impressive improvements in traffic, visibility, and conversions.

 

Ready to match your online presence to these impressive results from our client? Contact Proven 360 today, and let’s discuss how we can help you achieve measurable growth.